Technology transformation

We help software companies maximize their potential by solving product and technology challenges that impede their growth

What we do

We are a technology consultancy that helps software start-ups and scale-ups overcome barriers to growth — from product repositioning, messaging or go-to-market strategy, through to application design, development acceleration or cloud-platform optimisation.

We bring expertise accrued from helping software companies turn concepts into code, find product/market fit, and scale-up infrastructure and operations for growth. We’ve worked in and with startups, international telcos and leading financial institutions.

From concept to commercialization we help you achieve your digital ambitions faster.

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Product strategy

We can help you create strategies to find product/market fit, scaling for growth, attack new markets, and fix faltering sales.

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Design and development

Whether you have a concept to commercialise, an application to invigorate or a process to automate, we can help you get there quicker.

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Cloud deployment

We help organisations from startups to  established enterprises move to the cloud, optimise their infrastructure and secure it.

Our work

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Democratising cardholder-not-present payment security

When a new application was developed to help retailers protect their customers from the multi-billion-dollar problem of payment-card fraud, the team was tasked with transforming it from an expensive, complex on-premise…
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Making a social-network platform fit for growth

A private social-network platform was hampered by infrastructure performance, scalability, security, reliability and cost issues that were liable to destroy any prospect of it achieving the business’s substantial potential. Called…

Our thinking

product led growth and the revolving door

Slowing the sales revolving door

Think before you look for another CRO; growth is now a team sport — one where product leads not follows. Enterprise-software sales is a revolving door that only ever seems to…
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The cloud cost trap

As a diligent investor of software firms, you want your portfolio companies to be lean, mean, growth machines. You certainly don’t want hundreds of thousands of dollars filling your cloud…

Who we are

We’re engineers and strategists who share a passion for helping organisations turn their innovations into solutions to their customers’ needs using the latest thinking in agile working and product-led growth.

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Can we help?